Justin Cooper to Present at The Wharton Economic Summit 04.12.07
Building Communities Around Content Thursday, April 12 3:00-4:14p.m.
Media has always been a social phenomenon. Yet novel tools such as weblogs, social networks, podcasting, tagging, reviews, instant messaging, peer-to-peer sharing, and syndication feeds can create vibrant communal experiences around content in ways never before possible. In today's interactive world, users will increasingly expect such opportunities. Although content producers, distributors, and advertisers may initially resist ceding control to users, they too can benefit from the intense engagement that communities promote.
Media has always been a social phenomenon. Yet novel tools such as weblogs, social networks, podcasting, tagging, reviews, instant messaging, peer-to-peer sharing, and syndication feeds can create vibrant communal experiences around content in ways never before possible. In today's interactive world, users will increasingly expect such opportunities. Although content producers, distributors, and advertisers may initially resist ceding control to users, they too can benefit from the intense engagement that communities promote.
