Are You Collaborating With Your Most Valued Customers?
The New Customer Dynamic: Collaborative Innovation.
Many have written about 'bottom-up' innovation and the role of the customer in the diffusion of those innovations. The new customer dynamic invites the customer into the process: Forging a collaborative relationship with your most valued customers is critical to the efficacy of your brand. The most successful brands engage their customers in a collaborative relationship to understand how to respond to changes in behaviors and market trends without giving up control. It�s not about 'letting go', it's about getting a handle on where things are moving.
Read Full Article
Many have written about 'bottom-up' innovation and the role of the customer in the diffusion of those innovations. The new customer dynamic invites the customer into the process: Forging a collaborative relationship with your most valued customers is critical to the efficacy of your brand. The most successful brands engage their customers in a collaborative relationship to understand how to respond to changes in behaviors and market trends without giving up control. It�s not about 'letting go', it's about getting a handle on where things are moving.
Read Full Article
