PASSENGER

As posted by Kathleen from Adotas Mercedes-Benz has created an online customer community for Generation Y in a bid to tap into their paradigm “ and then turn around and market the hell out of them of course. The company has teamed up with...

As posted by Fred Aun for ClickZ. An invitation-only online community created for Mercedes Benz USA by customer collaboration player Passenger is seeing a healthy level of interest from prospective young owners even as the auto industry...

Mercedes-Benz, on the other hand, has taken a decidedly more grown-up approach to their target audience by inviting an exclusive group of Gen Y consumers to www.generationbenz.com, a password-protected website. MediaPost (reg. required) reports that...

"What this means," explains Justin Cooper, who cofounded the company with Andrew Leary, "is that you have an ongoing dialogue with the people who ultimately help you shape the brand, through our online community platform." This dialogue enables...

Passenger announced today that customers JCPenney and ABC Studios were honored as finalists in the prestigious Forrester Groundswell Awards program, which recognizes excellence in effective business uses of social technologies. Winners and finalists...

Passenger provides an on-demand platform for companies to collaborate with their customers. The company was founded in 2005 when social networking, web forums and chat rooms had started becoming a common way for consumers, especially younger...