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<title>Passenger</title>
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<link>http://www.thinkpassenger.com/</link>
<description>Passenger powered communities enable brands to gain contextual insight, drive innovation and build advocacy through ongoing customer collaboration.</description>
<pubDate>Fri, 21 Nov 2008 02:00:31 PST</pubDate>
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<item>
 <title>Mercedes-Benz USA and Passenger Launch Generation Benz: Online Customer Community for &quot;Generation Y&quot;</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Benz_USA_and_Passenger_Launch_Generation_Benz_Online_Customer_Community_for_Generation_Y</link>
 <description><![CDATA[Exclusive Opportunity for Next Generation Luxury Vehicle Owners to Interact and Shape the Future of the Mercedes-Benz Brand

LOS ANGELES, November 17, 2008 &rdquo; Passenger, the technology leader in on-demand Customer Collaboration, today announced it has partnered with Mercedes-Benz USA to create Generation Benz, an exclusive online community for Generation Y customers to interact and collaborate with the teams at Mercedes-Benz. The Passenger-powered community provides an...]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
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<item>
 <title>Mercedes Connects with Future Millionaires</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Connects_with_Future_Millionaires</link>
 <description><![CDATA[As posted by Emily Chang from iMedia Connection.

By testing potential branding efforts on online community members, the company attempts to predict how upcoming advertising and marketing campaigns will be received and adjust accordingly. "Generation Benz represents yet another innovative step in Mercedes-Benz's brand evolution, and is the first of its kind in the luxury auto space," said Justin Cooper, Passenger's co-founder.


]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
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 <title>Mercedes Expands Web Presence</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Expands_Web_Presence</link>
 <description><![CDATA[As reported by Andrew McMains for ADWEEK.

NEW YORK Mercedes-Benz USA, six months after launching a new password-protected Web site for interacting with Generation Y consumers, is planning a second site next year to reach an older group of Mercedes owners.

In fact, vice president of marketing Steve Cannon has found the Gen Y site, www.generationbenz.com, so efficient and useful that he can envision it replacing some types of focus groups, particularly those that delve into...]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
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 <title>Mercedes Readies Second Exclusive Online Community</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Readies_Second_Exclusive_Online_Community</link>
 <description><![CDATA[Mercedes launched the password-protected Web site six months ago. Through questionnaires, polls and live chats, the company seeks to better understand what makes Gen Y tick. It uses the forum to get feedback on an array of topics from product designs to advertising concepts for the 19- to 32-year-old crowd.

&ldquo;In marketing, you have to stay relevant. Certainly some brands are more challenged than others in staying relevant and vital to this new audience,&rdquo; Cannon said....]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Mercedes_Readies_Second_Exclusive_Online_Community</guid>
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 <title>Mercedes-Benz Plans 2nd Site to Reach Core Owners</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Benz_Plans_2nd_Site_to_Reach_Core_Owners</link>
 <description><![CDATA["It's one of the projects that I'm most excited about because it's finally a technology that's allowing us to gather data and get to know our customers in a deeper and richer way," Cannon added.
 
The site currently has about 800 members, each of whom was invited by Mercedes. Nearly half of them have visited in the past 60 days, and of those, a few hundred are "very regular users," Cannon said. About a third of the members are Mercedes owners; the rest are generally interested in the...]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Mercedes_Benz_Plans_2nd_Site_to_Reach_Core_Owners</guid>
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 <title>Mercedes Dangles 'Generation-Benz' In Front Of Gen Y</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Dangles_Generation_Benz_In_Front_Of_Gen_Y</link>
 <description><![CDATA[As posted by Karl Greenberg of MediaPost.

Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz, intended to bring younger consumers into the brand while giving Mercedes insights about the 20-somethings.

The site, at www.GenerationBenz.com, via L.A.-based firm Passenger, is an invitation-only forum by which the company will mine the Gen-Y attitudes, lifestyle and...]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
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 <title>Mercedes Creates Invitation-Only Network for Gen Y</title>
 <link>http://www.thinkpassenger.com/blog/post/Mercedes_Creates_Invitation_Only_Network_for_Gen_Y</link>
 <description><![CDATA[As posted by Kathleen from Adotas


Mercedes-Benz has created an online customer community for Generation Y in a bid to tap into their paradigm &ldquo; and then turn around and market the hell out of them of course. The company has teamed up with Passenger to create the invite-only community, dubbed Generation Benz.

&ldquo;Mercedes-Benz has always been highly attuned to...]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
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 <title>Dreaming, and Talking About, a Benz During a Recession</title>
 <link>http://www.thinkpassenger.com/blog/post/Dreaming_and_Talking_About_a_Benz_During_a_Recession</link>
 <description><![CDATA[As posted by Fred Aun for ClickZ.

An invitation-only online community created for Mercedes Benz USA by customer collaboration player Passenger is seeing a healthy level of interest from prospective young owners even as the auto industry free-falls.

Justin Cooper, co-founder and head of innovation for the L.A.-based Passenger, said the invitation-only "Generation Benz" community currently has about 800 active members and that about two-thirds of them have yet to buy a Mercedes....]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Dreaming_and_Talking_About_a_Benz_During_a_Recession</guid>
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 <title>Car Wars: Generation Benz vs. Scion's 'Fists Of Oblivion'</title>
 <link>http://www.thinkpassenger.com/blog/post/Car_Wars_Generation_Benz_vs_Scion_s_Fists_Of_Oblivion</link>
 <description><![CDATA[Mercedes-Benz, on the other hand, has taken a decidedly more grown-up approach to their target audience by inviting an exclusive group of Gen Y consumers to www.generationbenz.com, a password-protected website. MediaPost (reg. required) reports that the site is an attempt to mine the select Gen Y sample for insight towards their "attitudes, lifestyle and brand preferences" through questionnaires, polls and live chats. Ultimately, the company "hopes to get a new group of consumers into the brand...]]></description>
 <pubDate>Mon, 17 Nov 2008 00:00:00 PST</pubDate>
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 <title>4 Community Leaders in the Online Space</title>
 <link>http://www.thinkpassenger.com/blog/post/4_Community_Leaders_in_the_Online_Space</link>
 <description><![CDATA["What this means," explains Justin Cooper, who cofounded the company with Andrew Leary, "is that you have an ongoing dialogue with the people who ultimately help you shape the brand, through our online community platform." This dialogue enables brands to harvest ideas from outside their corporate walls, while giving consumers a sense of ownership of the process.

Read Full Article]]></description>
 <pubDate>Thu, 13 Nov 2008 00:00:00 PST</pubDate>
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 <title>Passenger Clients JCPenney and ABC Studios Honored as Finalists for Social Media Awards</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_Clients_JCPenney_and_ABC_Studios_Honored_as_Finalists_for_Social_Media_Awards</link>
 <description><![CDATA[Passenger announced today that customers JCPenney and ABC Studios were honored as finalists in the prestigious Forrester Groundswell Awards program, which recognizes excellence in effective business uses of social technologies. Winners and finalists were selected from over 150 submissions spanning seven categories that represent the main goals Forrester Research recommends companies consider as reasons to use social technologies to interact with customers. Passenger&rsquo;s Ambrielle community...]]></description>
 <pubDate>Mon, 3 Nov 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Passenger_Clients_JCPenney_and_ABC_Studios_Honored_as_Finalists_for_Social_Media_Awards</guid>
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 <title>Deal Radar 2008: Passenger</title>
 <link>http://www.thinkpassenger.com/blog/post/Deal_Radar_2008_Passenger</link>
 <description><![CDATA[Passenger provides an on-demand platform for companies to collaborate with their customers. The company was founded in 2005 when social networking, web forums and chat rooms had started becoming a common way for consumers, especially younger consumers, to provide feedback (solicited or otherwise) on products. Passenger&rsquo;s co-founders, Andrew Leary and Justin Cooper, realized that companies were struggling to capitalize on their knowledge about consumers.

]]></description>
 <pubDate>Fri, 31 Oct 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Deal_Radar_2008_Passenger</guid>
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 <title>Samantha Skey to Keynote at AD:Tech NYC, November 4th</title>
 <link>http://www.thinkpassenger.com/blog/post/Samantha_Skey_to_Keynote_at_AD_Tech_NYC_November_4th</link>
 <description><![CDATA[Samantha Skey, Passenger&rsquo;s newly appointed senior vice president of business development and eastern region general manager, will be a keynote speaker at ad:tech New York, occurring November 3-6, 2008. 

Ms. Skey will present a session entitled &ldquo;Obama, Apple and Ice Cream &ldquo; Building Brand Passion Among Millennials,&rdquo; discussing the nuances of brand adoption among...]]></description>
 <pubDate>Wed, 29 Oct 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Samantha_Skey_to_Keynote_at_AD_Tech_NYC_November_4th</guid>
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 <title>Qual Research by the Numbers</title>
 <link>http://www.thinkpassenger.com/blog/post/Qual_Research_by_the_Numbers</link>
 <description><![CDATA[By Elisabeth A. Sullivan, Staff Writer for Marketing News

Online Communities Can Provide Valuable Insights, But Keep Your Research Goals In Mind When Drafting Your Guest List 

Qualitative research isn&rsquo;t quantifiable, of course. It&rsquo;s not a numbers game. But numbers do come into play when you&rsquo;re building an online research...]]></description>
 <pubDate>Tue, 28 Oct 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Qual_Research_by_the_Numbers</guid>
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 <title>Passenger Names Samantha Skey GM of Eastern Region and SVP, Business Development</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_Names_Samantha_Skey_GM_of_Eastern_Region_and_SVP_Business_Development</link>
 <description><![CDATA[Former Alloy Executive to Lead NY Office; Steve Howe Promoted to President and COO

Passenger, today announced that Samantha Skey has joined the company as senior vice president of business development and general manager of Passenger&rsquo;s eastern region.  Samantha will apply her diverse media industry background to develop new strategic partnerships with global and East Coast-based brands and agencies, and help grow existing relationships with Passenger&rsquo;s New...]]></description>
 <pubDate>Tue, 7 Oct 2008 00:00:00 PDT</pubDate>
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 <title>Passenger and JCPenney Create &amp;ldquo;Ambrielle Team&amp;rdquo; Community</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_and_JCPenney_Create_Ambrielle_Team_Community</link>
 <description><![CDATA[JCPenney called upon Passenger to create an online community that would give loyal JCPenney customers the opportunity to provide feedback on Ambrielle&reg; - JCPenney&rsquo;s line of lingerie for the modern woman. By creating a private online community for Ambrielle customers, JCPenney was able to get valued input from community members on among other things, how to improve upon product sizing and design to better meet customers&rsquo; needs. 
 
Following is the joint submission between...]]></description>
 <pubDate>Mon, 8 Sep 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Passenger_and_JCPenney_Create_Ambrielle_Team_Community</guid>
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 <title>Passenger and Coca-Cola Create &amp;ldquo;My Coke Rewards for Schools&amp;rdquo; Built on Community</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_and_Coca_Cola_Create_My_Coke_Rewards_for_Schools_Built_on_Community</link>
 <description><![CDATA[Passenger worked with Coca-Cola to inspire loyal customers to extend its popular &ldquo;My Coke Rewards&rdquo; program to students and schools in need. Using Passenger&rsquo;s intuitive platform, Coca-Cola turned to its existing community around a concept called &ldquo;My Coke Rewards for Schools&rdquo;, which enabled members to engage in discussions on what school rewards would be most impactful and how the program could thrive. 
 
Following is the joint submission between Coca-Cola...]]></description>
 <pubDate>Mon, 8 Sep 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Passenger_and_Coca_Cola_Create_My_Coke_Rewards_for_Schools_Built_on_Community</guid>
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 <title>Companies Use the Web to Seek Consumer Input</title>
 <link>http://www.thinkpassenger.com/blog/post/Companies_Use_the_Web_to_Seek_Consumer_Input</link>
 <description><![CDATA[Consumers and taxpayers are getting boardroom access to Fortune 500 companies, government agencies and cultural chieftains thanks to a virtual twist on old-fashioned focus groups.

Recognizing that social networking portals are the new water cooler, organizations are elbowing their way into the conversation by creating websites exclusively for their supporters.

Like gated electronic communities, these invitation-only sites allow direct interaction between executives and...]]></description>
 <pubDate>Mon, 8 Sep 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Companies_Use_the_Web_to_Seek_Consumer_Input</guid>
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 <title>Passenger Teams up with adidas to Create the &amp;ldquo;New School of Thought&amp;rdquo; Online Community</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_Teams_up_with_adidas_to_Create_the_New_School_of_Thought_Online_Community</link>
 <description><![CDATA[Passenger, the leader in on-demand Customer Collaboration teamed up with adidas to harness the customers&rsquo; voice to inspire innovation and affect change into its nationwide back-to-school marketing campaign, &ldquo;New School of Thought.&rdquo; adidas relied upon Passenger&rsquo;s platform to engage its customers on the merits of this campaign, have a voice into the campaign&rsquo;s stylistic attributes and provide valuable feedback on how &ldquo;New School of Thought&rdquo; should...]]></description>
 <pubDate>Fri, 5 Sep 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Passenger_Teams_up_with_adidas_to_Create_the_New_School_of_Thought_Online_Community</guid>
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 <title>ABC Studios Looks to Community for &amp;ldquo;Lost&amp;rdquo; Emmy Nomination Process</title>
 <link>http://www.thinkpassenger.com/blog/post/ABC_Studios_Looks_to_Community_for_Lost_Emmy_Nomination_Process</link>
 <description><![CDATA[ABC Studios created a long-standing private online community of television viewers with Passenger.   Recently, &ldquo;Lost&rdquo; producers looked to the community to glean valuable feedback on which episodes were most worthy of Emmy nods. Because of ABC Studios&rsquo; intent of nominating Lost episodes on the basis of their standalone appeal, ABC Studios really wanted to listen to what non-viewers of the show had to say. Members of the community were able to watch a sampling of episodes,...]]></description>
 <pubDate>Fri, 5 Sep 2008 00:00:00 PDT</pubDate>
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